Not many people are aware that Sunburn starts with the reciting of the Hanuman Chalisa. Sunburn is a commercial electronic dance music festival held in India. It is Asia’s largest music festival.
The festival is an amalgamation of Music, Entertainment, Food, and Shopping, and was ranked by CNN in 2009 as one of the Top 10 Festivals in the world. The Festival was incepted by serial entrepreneur Shailendra Singh, while Jt MD of Percept. Under his captaincy, the festival grew to be ranked the 3rd largest dance festival in the world, after Tomorrowland and Ultra as per the IMS APAC Business Report 2014.
Mr. Singh had two ideas. One was Metal fest and the other was Sunburn. Both happened simultaneously in 2007 – one in Kolkata and the other in Goa. The reason that the Metal fest could not go further was that it was limited by lyrics, while electronic music which is Sunburn succeeded not in 2007 but many years later because it was not limited by the music.
According to reports, the 11th edition of Sunburn saw over 1,00,000 people attending the fest, higher from what the 10th season had seen which was around 850,000 attendance.
As for Sunburn, the golden years were between 2012 to 2014, when business peaked for the festival. But Singh went beyond Sunburn because he wanted to keep music alive in the heart of every youth. So, he had started other shows.
“I realized that not everyone has the money, time and power to travel to Goa. So, I started campus shows. It was a tough journey to convince the faculty and Principal because of the perception that electronic music means smoking, drugs, and alcohol. I went to colleges to prove people wrong and then campus shows became huge,” Singh said.
After that came Reloads, which are club gigs. “Clubs are where real music composers, singers are born. So, we had to bring back the club life.”
Then came Arenas. “They were driven by artists. So, if you know your artist, then buy the tickets. We started single-artist shows to promote genre-led music,” Singh said.
“The last product was to expand to city festivals to address affordability. Goa was starting to become expensive. So, we thought of going to Mumbai or Delhi so that young fans, who can’t afford to go to Goa can experience such festivals in their city,” added Singh.
Recently Sunburn announced their festival for GOA 2019 and its artist line up. The Chainsomkers, DJ Snake, Flume, Martin Garrix, Brooks, etc. It will happen from 27 Dec to 29 December 2019, the last weekend of the year. It’s a great opportunity to head to Goa and celebrate the new year with Sunburn.
You can book your tickets HERE