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Airtel launched Premium Plans to cutoff Competitions

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Airtel came up with new premium plans. While choosing a prepaid plan, users have different priorities. Some look for long-term validity in their projects, while for some, it would be related to calling benefits.

Telecom operator Bharti Airtel has now turned out a “Priority 4G Network” for its platinum mobile customers. It is noted that the prepaid mobile plans, which are of Rs 499 or above, have been considered as platinum.

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This new scheme provides a faster 4G connectivity for users that have opted for its platinum plan. Not only this, but the company is also offering it’s platinum customers preferential care services accompanying the ‘Red carpet’ customer care services. This will provide dedicated customer care services along with a service at Airtel’s retail stores as well as call centres to attend to the Platinum Customers and will be prioritized on the waiting list

The other few perks that this “Priority 4G Network” brings are, The platinum plan users will get home delivery options available to order “Priority 4G SIM” to the customers who wish to switch.

Airtel already seems to provide a distinctive interface for its users on their Application, Airtel Thanks. Serving 280 million customers across India, Bharti Airtel wishes to deliver this different service experience – Shashwat Sharma, CMO

The new development is likely to give a boost to Airtel in increasing its average revenue per user (ARPU). This is because preferential treatment is expected to encourage some consumers to move to a Platinum plan. As many customers prefer quality networks over cheap internet.

What airtel’s competitors are offering?

This has potentially filled the gap to beat its other competitors such as Vodafone-Idea or Reliance-Jio in gaining customers.

Meanwhile, Vodafone-Idea is offering the RedX plan which is expected to be a competition for this new launch of ‘Priority 4G Network’ by Airtel. The plan that Vodafone provides was available to preferential users. The plan delivers 50 percent faster data speeds when compared to their regular plans. The Vodafone RedX plan was introduced at Rs 999 in November 2019 and currently, it is at Rs 1,099.

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Recently, The Telecom Regulatory Authority of India (Trai) has blocked Bharti Airtel Ltd’s Platinum and Vodafone Idea Ltd’s RedX premium plans that offer faster data speeds and priority services to high-paying postpaid customers, citing such schemes violate norms and could impact the quality of services for those outside the plans.

“It (the plans) is in violation of the quality of service norms. It shortchanges the existing customers and it is also not clear what the new customers are being offered as the parameters are not quantifiable,” a Trai official

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