The cast of the multi-starrer film ‘Housefull 4’ is leaving no stone unturned to promote their film. And this time, the lead actors were spotted taking a fun ride on a train en route Mumbai to Delhi.
During the fun-filled train promotion journey, the actors involved themselves in a series of games, including a session of antakshari, dance, housie, along with media interaction. Not just this, Akshay Kumar ensured to make his entire team take the #Balachallenge. He shared it with the caption, “Bala fever has reached the #HouseFull4Express.”
Housefull marketing looks very strong. IRCTC’s new venture promotion on wheels is also looking solid in terms of getting more advertisements. IRCTC has approached many production houses for using them as marketing tactics.
Here are some interesting things about the Promotion On Wheels train:
This train, run by the IRCTC and the Western Railways zone will come with eight coaches, and numerous onboard services offered by the IRCTC. Apparently, a certain percentage of the revenue generated for the Indian Railways will be pocketed by the IRCTC.
This special train by the IRCTC will travel through Surat, Vadodara, Kota stations.
Indian Railways has already approached numerous big production houses to promote their films. They will be using the FTR (full tariff rates) trains and the publicity will be country-wide, as the train will travel to numerous locations across the nation.
IRCTC will be using attractive thematic vinyl wrapping for the promotional trains so that these stickers will attract the public’s eye.
Housefull 4 was already in the popular news because of the Shaitan ka Saala challenge given by Akshay Kumar to everyone. It is a song in the movie starting Akshay Kumar doing some crazy and funny steps for the dance.
Many artists and actors had already done the challenge. Ayushman Khurana, Ranveer Singh, Kareena Kapoor’s version of the Shaitan ka saala is going viral on the internet.
Here is the video take a look:
#housefull4 #thebalachallenge #shaitankasaala #irctc #housefull4express #kirtisanon #riteshdeshmukh #bobbydeol #poojahegde #kirtikharbanda #akshaykumar #khiladi