How is Fashion Industry holding up in Coronavirus Pandemic?

How is Fashion Industry holding up in Coronavirus Pandemic?


Fashion became a part of our lifestyle. In this century people can live without food but can’t live without fashion. The fashion industry may have faced a lot of difficulties in Corona time but it never went down to lose.

The pandemic has affected all sectors in the country, but the industry which still holds the high demand is Fashion Industry. Everybody is clueless about the end of these lockdown periods, but one thing is for sure, i.e., the choice and preferences of people will change drastically.

Pay attention to the market fall too. Markets are stressed because of the absence of clearness on the prompt route forward or post-lockdown. With endeavors around regulation rising radically, no matter how you look at it since the most recent couple of days, if the top circumstance goes under control soon, we could see the business sectors remember some lost domain. Else, we stand the danger of business sectors and especially the fashion industry slipping into a more extended bear stage.

It has been in the history of fashion that after every event of recession period, or wars, the fashion industry faces the revolution. After World Wars, fashion preferences, especially for women, got to replace from evening gowns to casual skirts and trousers.

Pants were adopted by women during World War 2, and Jeans was discovered for miners’ needs. Similarly, the spread of the virus made masks as an accessory in fashion. Now during this COVID-19 period, everybody has shifted to the simplest clothes with gloves and masks. Matching masks and gloves are essential products from the way.

Also Read: 10 Perfect Work From Home Outfits Ideas That Will Rock Your Virtual Meetings

There are many brands- both small businesses and established labels, who are coming up with an all-new range of masks. Let’s have a look.

Voravaj Bangkok

Adorned couture covers probably won’t appear the most down to earth of alternatives, however for best in class name Voravaj Bangkok, “couture is life”. Fashioner Voravaj Varazatiravatt was trying different things with facemasks well before the flare-up of Covid-19, as Bangkok’s air contamination has transformed facemasks into a closet staple. The covers were not initially proposed available to be purchased.


Designer Michelle Olomojobi began Llulo after she went out on the town to shop for a harvest top and neglected to discover whatever mirrored her African legacy. Today Llulo works with neighborhood artisans in Nigeria to make morally made pieces propelled by conventional Ankara materials. Olomojobi is enthusiastic about utilizing her image to make occupations and help ladies in Nigeria start their organizations, and is currently creating face veils where 10% of the returns will be given to neighborhood philanthropies.

In India, the corporate sector has not stopped its functioning for even a day, and the family or marriage ceremonies have restricted invitations now. The whole culture seems to rotate with a change in daily life and working life. The masks and gloves added to the shopping list as mandatory, the fashion cart replaced denim and jeans to yoga pants.

Some of the expected changes in Fashion are listed below:

Masks and Gloves: Masks are sure to put on in public. And somewhere carelessly public forgets the gloves. Apart from necessity, people are asking for a matching mask. In one of the vibrant markets, the twin masks were available with the suits. It was surprising to see, but it has become the necessity of the females. Males are still cool with white or blue masks.


Simplest Clothes: As people are at their place only and most of the time they are doing their household chores themselves, now the need for simple and easy to carry clothes are in demand. According to the surveys, people will come out of lockdown with lots of weight and laziness. Hence, the desire for loose and freestyle clothes will emerge.

Sportswear: Many experts and fashion critics believe that the demand for sportswear among the working class will be hiked. As per their observation to join video calls and meetings, people still prefer shirts, but as comfort bottom, they chose pants and casual trousers.
Brands will face losses: Post lockdown period will be tough for big brands like Gucci, LV, Lulu Lemon, and more. Keeping the fashion history in mind, the experts assumed that the sales would reduce to 1/3 and will affect the brands massively.

Indian Fashion changes to the Pandemic
  • Pre-lockdown period, our social sites were full of Sabayasachi’s Brides all over, but no couples getting vows done in designer suits. In India, the season of spring and late autumn is considered to be the best for wedding days. Now, many of the couples postponed their wedding, and rest got hitched online. Though the needs of bright and shimmery lehengas and suits will fall following west, soon we can expect an online bridal collection show. Hence, the bridal collection got delayed this year.
  • On the other hand, the marvelous fashion show weeks in India got a hold, and new designers will not get the chance to showcase their talent this time. Lakme fashion week has been launching new designers every year, but this time, it’s seemed difficult for everyone.
  • People will look forward to more online shopping and will avoid visiting stores. It is also reported that many high brands are compelled to put up Sales before the time to attract buyers.
  • Fashion designing got easy as demand will increase for simple clothing. Beginners can use the most of this situation by bringing preferences among the people.
  • Fashion prone area has hit hard due to pandemic. Fashion Cities in India like Mumbai, Hyderabad, and Chennai have affected most in the region due to which big fashion houses will be shut down longer. As a result, we can expect new beginners to work upon their skills and establish themselves.
COVID-19 proved to be a Havoc on West Fashion Industry
  • LV canceled its spring/summer collection 2020.
  • Burberry is adopting a wait-and-see approach to its autumn 20 mega show.
  • Chanel shifted it’s 31′ Rue Cambon 19/20 art collection on hold.
  • No fashion week in China as it is the hardest-hit area of the pandemic.
  • Shanghai has to scrap its plan for Shanghai Fashion Week. Also, no fashion week in Tokyo.

Dior, the French luxury Christian Dior surprises the fashion lovers by bringing the whole new range in the market with a live show. The ‘cruise’ event will take place in Lecce, the southern city of Italy, on July 22. The whole plan is ready with Pietro Beccari, CEO of Dior.

Also Read: DIOR announces it’s First Live-Stream Fashion Show

Other top houses, such as Chanel and Hermes, are all set to show their upcoming new winter collection. The show would be hosted online with no celebrity guests. Keeping and following the guidelines, these online shows will have no media critic or celebrity in the house.

No one from the public will be allowed to see the clothes in person at all, in fact, during this on-screen-only version of fashion week that starts Monday. Some shows will be live-streamed, and others may be pre-recorded.


We asked people what they feel with the change in fashion around them.

  • Tanisha, a fashion designer student from Delhi NCR, said,” I am worried about the increasing cases in fashion capitals, as it will retain my opportunities in the future.”
  • One more fashion designer student from Gurgaon, Ishika, said, “we all know that demand for comfortable clothes will increase, and following it designing will be easier. Keeping today’s scenario of working conditions in mind, the need for minimalist styling is required”.
  • One lady, 42 years, added to the conversation that they (big brands) deserve this as pandemic once again told them that their brand’s fabrics are useless.
  • One school-going boy added that throughout the lockdown, I had worn night suits, and once school reopens, I’ll go in yoga pants.

Big brands are facing the pandemic is surpassing to know, as now people will feel how their (brands) fabric is worthless.

It has been reported that sales of sportswear have increased, and other garments went down. People are choosing casuals and active clothes. Just like early recession periods, society will desire mini dresses during and post-pandemic. It’s funny, but toilet paper sale must be over the sales record of any brand.

The fashion in Indian street has changed and will see more change shortly as the supply chain has disrupted. The shutdown in China will impact Indian fashion and style.

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